CWSCoding Work Solutions
Digital Marketing · LOCAL

Local SEO

Google Business Profile and local search optimisation for multi-location businesses.

Google Business Profile optimisation, local citation building and location-specific landing pages — built for businesses that live or die by 'near me' search results and map-pack visibility.

For a business with a physical location or service area, showing up in the map pack matters more than a generic page-one ranking — that's where most local buying decisions actually get made. We optimise specifically for that, not as a side effect of general SEO.

Consistency across every directory and listing (name, address, phone number) is one of the most overlooked ranking factors — and one of the easiest to get wrong across multiple locations. We audit and correct this as a foundational step before anything else.

Discuss this service

What's included

  • Google Business Profile optimisation
  • Local citation & directory building
  • Location-specific landing pages
  • Map-pack ranking tracking

Who this is for

  • A business relying on 'near me' or local search traffic
  • Multi-location businesses with inconsistent listing information
  • A service-area business not appearing in the map pack
  • A single-location business losing local visibility to competitors

Common questions

What's the difference between local SEO and regular SEO?+

Local SEO specifically targets map-pack and 'near me' visibility through Google Business Profile, citations and location signals — separate ranking factors from standard organic search results.

How do you handle multiple business locations?+

Each location gets its own optimised Google Business Profile and landing page, with consistent NAP (name, address, phone) data across every directory to avoid ranking dilution.

How quickly does local SEO show results?+

Google Business Profile optimisation can show movement within 2–4 weeks; sustained map-pack ranking improvement typically builds over 2–3 months.

Have a project in mind? Let's scope it properly.

Tell us what you're building or trying to grow. We'll respond with questions before we respond with a quote.