Amazon & Marketplace SEO
Listing optimisation and ad management for Amazon and other marketplaces.
Product listing optimisation, A+ content, keyword indexing and sponsored ad management — built to improve where your products rank inside the marketplace search itself, not just on Google.
Marketplace search works differently from Google — it's ranking by conversion likelihood, not just relevance, which means listing quality, reviews and sales velocity all directly affect visibility. We optimise for that specific algorithm, not general SEO principles.
A+ content and sponsored ads work together, not separately — a strong listing converts the paid traffic you're already spending on, while sponsored placement gets you in front of buyers organic ranking alone wouldn't reach yet.
What's included
- Listing & A+ content optimisation
- Marketplace keyword indexing
- Sponsored product & brand ads
- Catalogue and review health monitoring
Who this is for
- A brand selling on Amazon or other marketplaces with weak visibility
- Listings with poor conversion despite decent traffic
- A catalogue that's grown messy with inconsistent listing quality
- A seller running ads without a clear ROI picture
Common questions
Do you manage the Amazon seller account itself?+
We work within your existing seller/vendor account — optimising listings, content and ads — rather than requiring account ownership transfer.
How is marketplace SEO different from Google SEO?+
Marketplace search ranks primarily on conversion signals (sales velocity, reviews, click-through) alongside relevance, so the optimisation levers are different from traditional web SEO.
Can you help if reviews or ratings are currently weak?+
We can advise on ethical review generation practices within marketplace policy, alongside listing improvements that reduce returns and negative feedback at the source.
Related services
View allSearch Engine Optimisation
Technical, on-page and content SEO built around keywords that actually convert.
Pay-Per-Click Advertising
Google and Meta ad campaigns managed for return on spend, not just clicks.
Social Media Marketing
Content, community and campaigns built for each platform, not copy-pasted across all of them.
Have a project in mind? Let's scope it properly.
Tell us what you're building or trying to grow. We'll respond with questions before we respond with a quote.